Getting a payday loan has become much easier since they have become much more widely available over the internet. Nationally in the UK there are dozens of payday lenders and brokers who provide thousands of customers with short term cash loans.
Whilst there are many different loan providers some people want to go direct to a lender whilst other believe they will have more success with getting loans till payday if they approach a broker. Both methods have there benefits and it really depends on your individual circumstances as to whether you take one path or the other.
Going direct to the lender means that you are borrowing the money directly from the source. You will be applying directly to the lender and they will make the decision based on your application as to whether they can lend you the money. The advantage with this method is that you can avoid any brokerage fees. Some brokers add a fee on top of the loan as a sort of finders fee. Others get a commission direct from the lender themselves so you are not charged any extra. Another advantage is that if you build up a relationship directly with the lender you may get preferential treatment such as being able to get 3 month loans.
Applying through a broker means that you will have access to a much larger range of lenders at any one time. The obvious advantage of this is that you will generally increase your chances of being approved. If one lender on their panel refuses you a loan then they can apply to a different lender on your behalf until they get you the loan you want.